My introduction to Kajabi occurred at the tail-end of 2020. And as you might imagine from someone with a long education career,  I'd been steeped in the many pathways and byways (and cul-de-sacs) involved in teaching and learning. My career as a curriculum writer began in 1998. Since then, I've written seven textbooks, numerous curriculum advice papers, policy papers and online resources.

As I started using  Kajabi’s software, I recognised how it enabled me to design learning experiences in relational and personalised ways. Seeing how easily I could move away from the linear style of the education slide presentation that dominates online learning technology software was exciting.  I’d been looking for such a solution for nearly eight years. The answers I found reveal that the best on offer (e.g. Articulate Storyline and Adobe Captivate) were expensive and complex, requiring a high knowledge of graphics and multimedia applications.

First of all, a warning.

As Kajabi is primarily created for freelancers intent on monetising their knowledge, the labels that frame it are commercial ones, as the following advertisement for the software confirms.

Hence, terms such as 'product', 'offer' and 'pipeline'. However, as the claim in the promotion above also confirms, Kajabi is not a 'publishing house' such as Apple Books which charges a percentage on every sale made. Kajabi's subscription fee is purely for its software, regardless of whether you sell your content or not. I believe that this allows educators that work within education systems to use Kajabi in the same way which they use any online productivity tool offered by Google, Microsoft or Adobe. However, unlike those generic tools, Kajabi is designed to be primarily focused on personalising and differentiating experiences between teachers and learners (or in Kajabi speak, businesses and clients).

At the centre is 'the product'. That might be a short course, a substantial programme, an interactive publication, a video, an audio file, a podcast or a coaching session. Regardless of 'the content', using Kajabi as a curriculum developer was for me seeing 'the product' as a catalyst which ripples out in ever-increasing circles to engage learners with encompassing events and exchanges.